PR Workshop
Great public relations tells your company's story in a way that makes your markets listen and drives them to action. It raises the profile of your company so you become a topic of positive conversation whenever your industry is mentioned. PR acts as a translator, taking what you have to say to the market and putting it into a message that is not only heard, but creates positive response. It drives them to action!
At this workshop, you will learn essential tools and techniques that will allow you to reach your target market through the media. They include:
- What is newsworthy and how you can "package" your story to make it newsworthy.
- How to get the media interested in your story.
- When and how to approach and follow up with the media.
- How to develop a relationship with the media.
- How to prepare for an interview.
- How to control your messages during an interview.
- How to write media-friendly bios, backgrounders and news releases.
- You will also receive a CD with templates for your bio, backgrounder, news release and much more!
to find out the next PR workshop date.