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Building Your Business With Publicity

AHA Creative StrategiesNew or young businesses often cannot afford to hire a professional PR firm or bring on someone fulltime to develop and implement their PR strategy. AHA Creative Strategies has the solution.

For only $199 our online (via email) course, Building Your Business With Publicity, provides the tools necessary to help you to begin your own PR campaign and to grab the attention of the media. Over a six week period, you will not only learn how to build your media kit, but will be given the information necessary to develop effective news releases, pitch and follow up with the media.

Graduates of this course are eligible for one of the limited positions in the AHA Mentorship Program.

Please email to receive the first chapter of the course for free.

Building Your Business With Publicity Outline

  1. Understanding Media & Publicity
    • Editorial vs. Advertising
    • What is PR
    • What is Publicity/Media Relations
  2. What is Newsworthy
    • What the Media Looks For
    • How to Recognize/Create News
    • How to Attract Attention
  3. Key Messages
    • When They Are Important
    • How to Develop Yours
  4. Media Kit
    • How to Develop a Bio
    • How to Develop a Backgrounder
    • How to Develop a Sales/Info Sheet
    • How to Develop a Fact Sheet
    • How to Develop News Releases
    • How to Develop Event Notices
    • How to Develop Appointment Notices
    • Images
  5. Media Contacts
    • Where to Find Contacts
    • How to Build a Database
  6. How To Pitch Media
    • Email
    • Phone
    • Media Drop
    • Event Invite
    • Pitching Effectively
      • Likes and Dislikes
      • Deadlines
  7. Don't Wrinkle the Media
  8. Distribution of News Releases
    • Email
    • Fax
    • Attachments/Images
    • Send to Right Media Person
    • Blind Copying a Group Email
    • CC to Media at Same Outlet
    • Bounce Back Emails/Update Database
  9. Follow Up
    • Why it's Important
    • When to Follow Up
    • How Often to Follow Up
    • How to Ask for Feedback
    • How to Know When It's Not Working
  10. What To Do When You Get Media's Attention
    • Deadline
    • Angle of Article
    • Providing More Info
    • Offering Access to Clients or Customers
    • Set the Right Interview Time
    • Images or Photographer
  11. Interview
    • How to Effectively Communicate to the Media
      • Key Messages
      • Body Language
      • Verbal Language
    • Interview Protocol
    • Interview Don'ts
      • Seeing the Article
      • Copy of the Tape
  12. Post Interview
    • Errors — Deciding What Matters and When
      • Well-Worded Email
    • Thank You Notes
      • When is it Appropriate
    • Coverage for Business Use
      • Website
      • Portfolio
      • Bowden's Media Source

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