AHA Creative Strategies - B Seen B Heard B Known

PR 2.0

Think about how different the world is today because of the communication opportunities that the Internet has given us. PR 2.0 is the companion to the new, highly talked about Web 2.0.

PR 2.0 works with the new, evolving and, sometimes, confusing technology and maximizes your opportunity to speak to your audience directly, transparently and with integrity. This is an opportunity to reach a local or global audience, in a way that no one has been able to before. It is exciting and frightening — and will forever change the way the world does business. We want you to be a part of it. Read More...

Think about how different the world is today because of the communication opportunities that the Internet has given us. PR 2.0 is the companion to the new, highly talked about Web 2.0.

PR 2.0 works with the new, evolving and, sometimes, confusing technology and maximizes your opportunity to speak to your audience directly, transparently and with integrity. This is an opportunity to reach a local or global audience, in a way that no one has been able to before. It is exciting and frightening — and will forever change the way the world does business. We want you to be a part of it.

The Internet is radically transforming business communications. Interactive websites, user generated content, blogs, podcasts, vodcasts, RSS, wikis, IM and SMS have created a new landscape of fresh opportunities and new issues for business professionals. Smart businesses and brands are reaching out and engaging in transparent dialogues with their customers, reacting to market trends and events, and monitoring their efforts aided by the Internet and its many tools. YouTube, MySpace and other viral sites increase PR exposure as well as real time interaction with the consumer, making the job of raising the profile and awareness of your company, products and services more challenging than ever. However, at the same time, there is also an incredible opportunity for your brands and messages to extend your reach by embracing new technologies and techniques.

Web 2.0 technology creates the opportunity, for the first time, for real interaction between your organization and your target market. At AHA, we have a strong understanding of Web 2.0, how it translates to PR 2.0 and how it can be used to benefit your company and increase revenue. We partner with the best technology experts in the business to execute and deploy an online communications and PR campaign to take advantage of the rapidly changing environment of the Internet. Our approach combines traditional PR with PR 2.0 to ensure that your message is being heard and acted upon both online and off. » hide

Blog

In the Web 2.0 world the blog is a true collaborative conversation with your target audience. Here a blog CANNOT be used as an advertising piece. This is where ideas are put forth and debated. It is a conversation.

Vodcasting

Vodcasting is another tool that can be an incredible asset for your organization to communicate to internal or external customers.

Podcasting

Podcasting is also another feature that can help you communicate to your target audience at their convenience.

For more information on how a PR 2.0 can help your organization, please contact us.