AHA Creative Strategies - B Seen B Heard B Known

Sometimes it is the simplest actions that are ignored or forgotten. This week alone I have counted 22 emails that have come in to me from colleagues, clients and potential suppliers that have not had contact information on them.

Not only does this create a challenge in getting back to the person in anyway other than email (not always the best or most reliable form of communication), it is also a lost opportunity. Let’s talk about the contact information first – anything you do to make it harder for someone to contact you is a bad thing.

I can remember in my career as a reporter – when I would receive media kits delivered by courier, receive faxes and emails …with no obvious contact information on them. This wasn’t a rare occurrence, it happened on a regular basis. Even if the story was a great one, it was a challenge to find that person – and if two great story pitches came in at the same time and one had contact info and one didn’t – guess who I called…

And – as for the lost opportunity I mentioned above – all it would take to give your business, company or project a little boost would be a short tag line above or below your contact info. For example: We’ve just launched our new blog, check it out at www.yourcompanyname.com.

Communication doesn’t always have to be complex and complicated. But you do have to remember to do it.